Not for clothes
Plastic is for vinyls
Plastic has quietly taken over our daily lives thanks to its convenience. From the highest mountain peaks to the deepest ocean trenches, it’s everywhere — even in our own bodies. That “100% cotton” T-shirt? It hides polyester in the stitching and the label. And your rainproof jacket? It's 100% plastic. While some industries may still rely on plastic, the fashion industry doesn’t have to. That’s why we've chosen to design collections that are 100% plastic-free — for your comfort, your health, and the planet.

Our values
Natural trail
Fashion and textile fairs often showcase the industry's rich traditions, but they also highlight the need for innovation, especially in addressing pressing environmental challenges. While many established practices persist, we see growing opportunities for positive change in material choices and production methods.
We're excited to contribute to this evolving landscape. Through our commitment to sustainable, biodegradable materials and eco-conscious practices, we aim to demonstrate that fashion can seamlessly blend beauty, functionality, and environmental responsibility.

Our approach
Seven generations ahead
Will today's good idea benefit seven generations to come? This Native American wisdom shapes our choices, driving us to make a lasting positive difference. We weigh our decisions against their long-term impact on future generations.

Our commitments
From 0.1 to 100%
Every product we create is shaped by seven key principles. These guiding tenets form the foundation of our approach, ensuring that each item we produce and every initiative we launch aligns perfectly with our core values.

Our missions
Crafting our future
We're reinventing fashion as a celebration of nature's beauty, harmoniously blending style and sustainability. Our creations support adventurers on their journey from urban settings to the most remote wild spaces.

The founders
Long story short
Fashion, sports, music, travel, and photography: these are the essential elements that fuel our vibrant journey through everyday adventures.