Journal

Your T-shirt says “100% cotton,” but that’s only part of the story. From polyester threads to plastic-based prints, most garments hide synthetic materials in plain sight. Discover what’s really in your tee—and how Cevene is changing the game with truly plastic-free fashion.

While recycled polyester is promoted as a sustainable alternative in fashion, the reality is more complex. From market distortions to environmental impacts, discover why turning plastic bottles into clothing might be perpetuating rather than solving our plastic problem - and why it could be making things worse.

Our exploration of Mallory's 1924 Everest expedition reveals how natural materials can compete with modern synthetics, showing that Cévène's commitment to plastic-free clothing combines both performance and sustainability.

Discover how our love for vinyl records led us to tackle the fashion industry's plastic problem and create Cévène, a clothing brand committed to 100% natural materials.