Premium ethical fiber
ZQ Merino wool is selected for both its natural performance and the standards behind its sourcing. Produced under strict animal welfare requirements, it comes from certified farms where sheep are never subjected to mulesing and graze freely in open environments.
Naturally breathable, temperature regulating, and odor resistant, merino wool adapts to daily wear across seasons while remaining soft against the skin. ZQ certification ensures full traceability, responsible land management, and long-term relationships with farmers.
A fiber chosen for comfort, integrity, and longevity.
Seven generations ahead
We design our garments with a simple question in mind: what will remain long after they are worn?
Inspired by the principle of the seventh generation, every decision is made by considering its long-term consequences, not just immediate performance or comfort.
This approach guides our choice of materials, our manufacturing standards, and our refusal of synthetic shortcuts. Only natural fibers, selected for durability, recyclability, and their ability to return to nature without leaving a trace.
A wardrobe designed to endure in use, and disappear responsibly over time.
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